By Matt Heckler
In today’s world, where the internet is everywhere and social media is a huge part of life, it has become more and more important for successful television to have a presence on the web. Whether it’s a family sitcom or a sci-fi/fantasy drama, a strong showing on social media can bring new fans as well as keep the excitement up for those who already know and love the show. One of the strongest examples of social media turned into gold is Game of Thrones, HBO’s fantasy drama based on the A Song of Ice and Fire book series by George R.R. Martin.
Despite having one of the biggest main casts of any drama ever, Game of Thrones has the vast majority of its actors on Twitter and similar social media outlets. Even actors like Emilia Clarke, who plays Daenerys and only has one tweet since joining Twitter, has more than 132K followers based on name recognition alone. Maisie Williams, who plays Arya Stark and is much more active on Twitter, has more than 330K people following her feed. This sort of activity definitely leads to more enthusiasm, and the ability to interact with actors and actresses they love definitely helps bring even more excitement from the fans.
The exposure of Game of Thrones on the web goes well beyond the players themselves, though. Their internet fandom extends to other celebrities of the net, like Dom Mazetti of Bro-Science, who created this video lampooning King Joffrey from the show for Instagram. The YouTube channel of HootSuite has also gotten into the mix, making their own rendition of the epic opening credits from the show. When your internet fandom expands from regular fans to genuine trendsetters on the net, your exposure has really hit a new level altogether.
A similar idea can really affect the success of just about anything. If you have your own website or product you want to market, getting out there and getting on the web is everything when it comes to marketing. If you run a restaurant, you’re nothing until you have a few dozen reviews on Yelp. If you’re writing your own book blog, you need a Facebook page and a Twitter account as quickly as you need the actual articles that make your website exist at all. The most important thing to remember, though, is this: no one cares if your content isn’t worthwhile. No matter how wonderful the social media presence is for Game of Thrones fandom, no one would watch it if it wasn’t a solid show. Game of Thrones may not be winning awards at the level of shows like Breaking Bad and Mad Men, but having a good product to go with being everywhere on the internet makes it the show worth talking about.