Online social network ON.com (feature image) offers an alternative for those who would rather “adjudge” their own matches. An Instagram-like approach to dating, this app allows users to share photos of themselves, search other users’ photos, chat and send private messages as well.
The approach at least allows users to see “the real person” behind a profile. The social aspect is more powerful: users can find people in their neighborhood to date, or just for parties and other social engagements. The potential for marketers is in collecting behavioral data, to understand what this demographic likes and needs. The site is currently a startup, but could become increasingly appealing to advertisers in industries like fashion, adult entertainment, hospitality, and so on.
Thanks for including us in the mix Social Media Today!