Popularity on social media could be the first step to a glittering career in advertising thanks to a New York start up. Niche aims to connect the most popular creators posting on social media to advertisers who share similar values. In theory, a blossoming business partnership should then follow, and it seems the business model is regarded as a very good one if recent events are anything to go by.
Niche Snatched Up by Twitter
Just a couple of weeks ago, Twitter announced that is had acquired Niche for somewhere in the region $30 million, adding to its social media portfolio which also includes Vine. Given that many of the social media creators who are looking for partnerships through Niche are Vine and Twitter users this makes sense. Twitter are effectively investing in their own talent.
More Followers Means More Cash
For the social media stars, whether they are witty wordsmiths on Twitter, viral video makers on Vine, or iconic fashionistas on Instagram, the possibility of actually making a career out of ‘performing’ on social media networks is steadily becoming a reality. Reports are coming out that social media creators can be paid anywhere from a couple hundred dollars to tens of thousands of dollars to carry out campaigns for brands.
Going Up, Up and Up!
Over the course of a year the company has doubled the number of social media accounts it works with, from 3,000 to 6,000. All these social media accounts combined have hundreds of millions of followers, making for a huge audience. Niche also has 100 established brands on board to match these social media creators with, and the indicators are that this is just the start. Keep your eye on Niche, and if you think you have what it takes to become a social media star head over to their website niche.co to find out more.